SELENA GOMEZâS NEW COACH CAMPAIGN CAPTURES NEW YORKâS HOLIDAY MAGIC
Selena Gomezâs brand-newÂ CoachÂ campaign for the 2018 holiday season is here!
The 26-year-old âBack To Youâ singer and global face ofÂ CoachÂ womenâs stars in the brandâsÂ âLights, Camera, HolidayâÂ campaign, released on Friday (November 2).
The campaign is set against the glittering skyline of New York, showingÂ SelenaÂ emerging from a vintage car holding the Parker bag in metallic leather. Revealing the star ready to steal the spotlight, the campaign captures the magic and charm of New York during the holiday season.
The campaign also followsÂ SelenaÂ and an unexpected cast of animated animals as they audition for the gig of the season: theÂ CoachÂ holiday windows. Playful, inclusive and irreverent, the campaign puts gifts and the tradition of holiday windows at the heart of the story to celebrate all that is fun and festive about this time of year.
CoachÂ fans in North America will be able to unlock video content and âSelenaÂ augmented realityâ via CameraIQ technology atÂ CoachÂ stores, whileÂ CoachÂ fans in Japan will be able to play their own limited editionÂ CoachÂ party animals game.
See the campaign pics and video below!